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What are the most fashionable bridesmaid hairstyles in 2016?

All the girls want to look stunning, especially at such an event like a wedding. Of course, a bride-to-be is always in the center of attention. However, a bridesmaid should look awesome as well. Here are the most interesting and trendy hairstyles for bridesmaids in 2016.


Bridesmaid hairstyles for long hair.

If you have an amazing long hair, you can make bounced big curls and look like a wedding goddess. Part your hair in the center and create extra volume curls. Use a hairspray to make your hair stay well fixed the entire event. This hairstyle is especially suitable for you if you have a layered haircut. In this case, your hair will look very volume and angelic. And don’t worry about the shape of your face. The hairstyle for long hair with center-parted waves is perfect for any face and makes any bridesmaid look like a runway model of Victoria’s Secret Show. Use a little trick to look even more stunning: curl your tresses that are close to your face outwards to make them look like two open angel’s wings.


Side-swept bridesmaid hairstyles for long and medium hair.

If you want to become an eye-catcher of any event, make a look with side-swept curls. This hairstyle is very feminine and opens your beautiful neck. Create elegant old Hollywood like barrel curls and finish your look with big earrings. Side parted hairstyles with waves are very romantic and suits to every woman. If you want to look younger, wear a natural makeup, and if you wish to look more dramatic, use a deep red lipstick, false eyelashes and don’t forget about a deep decollete.


Braid the top of your hair and curl all the other hair. You can add big stones necklace or chandelier earrings to make your look even more feminine.


You can experiment with different braided hairstyles. If you have a shoulder lengths hair, create a braid around your head. Bridesmaid hairstyle with braids is even more eye-catching when you decorate it with flowers, stones, beads, and jewels. And your braid can be messy for example like you are just from bed. Nude shadows and a pink lipstick will help you to look young and natural. Don’t be afraid to experiment! A wedding is a perfect occasion to use your fantasy and create a fairytale look.

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Braided bun, long curly braids with bangs or braids mixed with curls create a real wedding look and are ideal bridesmaid hairstyles 2016. Don’ forget about your lipstick: bold lip color and playful curls make you look fresh and fantastic.


Pulled back hairstyle.

This classic wedding hairstyle is eternal and always in vogue, and it is actual in 2016.


You can pull back straight or weave hair to create this traditional updo for a bridesmaid. You can add big jewels and hair accessories to finish the whole style.


Bridesmaid hairstyles in Nigeria: tales.

Tale is a hairstyle, which is easy to make even at home, so if you are low on money, you can create this updo and still look beautiful. Slick ponytail or a wavy tail make you look feminine and elegant. Another variation: if your hair is styled in many little braids, just create a low ponytail. Natural bridesmaid looks are in trend in 2016, so you will be very fashionable.


Big bans are a wedding hairstyle 2016.

A bun can help in a situation when you have to create a hairstyle for a very special occasion.


Retro is always in style.

Get a retro look with retro curls. Create well-shaped curls by using strong hairspray and enjoy a lot of male attention. Finish your elegant and chick look with a necklace and a retro makeup: dark lipsticks and false lashes will help you to look unforgettable.

It can look romantic or dramatic and fresh and chick. A lot depends on accessories you use and how much slick it is. Combine your wedding ban with soft curls or a bang and you will look breathtaking.


High hairdos are still in trend.

You can make a high hairdo and it will look really solemnly, how it should be at a wedding. Don’t forget to decorate your hair with barrettes, flowers or chains. You can use even pearls or some other stones to make it look even more festively.

Now you know latest bridesmaid hairstyles in Nigeria. There are many hear styles for every girl. Choose the one you like and shine like a star at any wedding.

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The Best New Wardrobe You Can Buy For: £500

1 Decent Pair Of Jeans

As the backbone of most outfits, every man should own at least one decent pair of hard-wearing jeans. “Never skimp on jeans,” says stylist Jenna Riddle. “And don’t be afraid to try on lots of pairs in the quest for a perfect fit.”

Which means a straight- or slim-leg (not spray-on skinny or oversized) style that sits naturally on the ankle, if you want maximum wear.

As for colours to look out for? “Stick to a darker wash to ensure your denims look newer for longer – they’ll go with almost anything and require little thought.”

541 Athletic Jeans, available at Levi’s, priced £85.


1 Pea Coat & 1 Bomber Jacket

Thin summer jackets are only viable for a couple of months a year. For the remainder, you’ll need something robust. “A versatile coat will last you for years,” says Riddle. “Stick with a classic black or navy short pea coat that can add an instant edge of smartness.”

Wool-Rich Borg Collar Pea Coat, available at Topman, priced £90.


Decent battle armour requires a few variations though, and a transitional jacket is still a must. “In-between pieces that offer protection are difficult to find. Stay away from the dad windbreakers and opt for a well-lined bomber jacket or that can be layered up for winter.”

The oversized trend will die off quick. Better is a bomber with room for a couple layers, not every jumper in your wardrobe.

Bomber Jacket, available at ASOS, priced £25.


3 Plain White T-Shirts

“The optimum tee is high necked with a round collar and a good cotton mix,” says Riddle. “Look out for high cotton content that has weight – they’ll fare better after numerous wears and washes.”

Which brings us onto quality. Primark multipacks may be pocket friendly, but you’ll be buying a new bunch every time they don’t survive the washing machine. Once you’ve found your perfect match, pledge your allegiance with bi-annual visits – you can never have enough tees.

Fine Jersey Crew Neck T-Shirt, available at American Apparel, priced £15 each.


1 Grey Sweater

As men perfect the art of layering, certain pieces are becoming more and more essential. Exhibit A: the grey sweater. “Opt for a slight marl effect for added texture and depth to your look, with the emphasis on a regular, flattering fit,” Riddle says. “Brands such as COS are worth the extra pounds as pieces will retain their shape for longer.”

The grey sweater sits well beneath staple jackets and coats, but can also double up as your summer overlayer. Extra versatility, which means extra wear. In short, you need one.

Lightweight Knit Sweatshirt, available at COS, priced £45.


1 Pair Of Adidas Originals Gazelles OG

There’s a reason Gazelles have OG in the title. As one of the most iconic sneakerss to ever tread the streets, they’ll always be cool. “Black sneaks will match anything in your wardrobe,” says Riddle. “The Adidas Gazelle is a woman’s perfect man trainer. It says you’re cool and classic without caring too much for fashion trends.”

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Or, as Riddle succinctly puts it: “the perfect balance”. Wear with plain white tees, smart trousers, jeans, jackets – whatever your heart desires. Adidas Originals Gazelles work with everything.

Adidas Originals Gazelle OG, available at Surfdome, priced £59.99.


1 Pair Of Smart Trousers

Denims are versatile, but they don’t always cut the dress code mustard. Which makes a smart pair of trousers a must-have. “Still comfortable and easy-to-wear, but they add a neatened edge,” says Riddle.

Look for softer fabrics, like wool, and a straight-legged silhouette, which gives even that sweatshirt and trainers some sharpness. So long as they sit on your shoe, not three inches above it.

Smart Suit Trousers, available at Zara, priced £49.99.


1 Cashmere Mix Jumper

Despite the pros of a grey sweater, there are more luxurious choices available, which will dress up your jeans while still matching your trousers.

“Cashmere is one of those adult wardrobe milestones,” says Riddle. “But it’s expensive, which means wool mixes are the perfect midway point.”

You’ll find decent options for around the £50 mark, with forest green, burgundy and navy the most flexible colourways.

Tog24 Plateau Cashmere Mix Jumper, available at JD Williams, priced £60.


1 Black Backpack

You’ve got the essential clobber, but where exactly do you put all your essentials? There are only so many pockets for your mobile, wallet, cardholder, empty cigarette packet, bit of string, old train ticket etc.

“A choice backpack lets you incorporate the kudos of a streetwear brand,” says Riddle. “Navy, black, cream and dark autumnal colours will work with the rest of your wardrobe.” If you can’t stretch to leather, look to minimalist canvas options instead.

Herschel Supply Co. Classic Backpack, available at MyBag, priced £40.


Total Cost: £495.98

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Top Fashion Trends You Need To Follow In Summer

It’s time to brighten up that summer wardrobe…

In warmer weather, it’s finally fair to say it is officially summer. We’ve put together some of the season’s hottest trends that you need to be chanelling…

The Rucksack


The rucksack is seen to be the hottest accessory of this year. From Burberry to Topshop, designer and high-street shops are shunting the traditional handbag and opting for this stylish (and actually far more practical!) alternative. This Radley design is a real statement bag that we can’t wait to add to our wardrobes!

Slip Dress


The slip dress was once only for the bedroom but since it appearing on the catwalk last year it has certainly made a massive comeback. It is a great one for layering, on top of t-shirts and trousers. We love this mustard shift dress from Zara.

Chunky sandals


The new summer IT shoe. Pair it with a pretty tea dress or a pair of distressed denim shorts and your look is sorted. No matter the occasion, there is little this shoe can’t conquer. We love this pair of cute chunky sandals from Topshop.

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Boho dress


On the runway we have seen a more elegant romantic take on the boho vibe. Valentino do an absolutely stunning floral print dress, Mary Katrantzou does a more glitzy ball gown and ASOS this beautiful design.

Denim Skirt


Yes you heard right, the denim skirt has made a comeback. The denim skirt is perfect for seasonal transitions. Pair it with a white tee and chunky sandals for an effortlessly chic look. We love this classic style from H&M.

Off the shoulder top


The off the shoulder trend is very big this summer; celebrities just can’t get enough of this trend. They are a wardrobe essential; the off the shoulder top is super sexy and flattering. This powder blue style from River Island is an ideal summer essential (just be careful of those tan lines!)

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Defying the Conventions of Fashion

Kris Jenner, Mariah Carey and Madonna are among the women who have been accused of dressing too young for their age. But they are far from the first. Anna Gould, the younger daughter of the 19th-century financier and railroad tycoon Jay Gould, was challenging the fashion status quo many decades before.

Fiercely independent like her father, who was a misfit in Gilded Age society despite his vast wealth, Anna Gould loved fashion and dressed as she wished, with little care for convention.

“She always dressed younger than she was,” said Howard Zar, the executive director at Lyndhurst, the Gould family estate perched on a hillside just south of the Tappan Zee Bridge in Tarrytown.


Owned by the National Trust for Historic Preservation, the 67-acre Lyndhurst estate is open for tours, which through Sept. 25 include a chance to see the captivating exhibition “Defying Labels: New Roles, New Clothes.” It showcases gorgeous designs from premier French couture houses and from American seamstresses they inspired, as it delves into how fashions preferred by Mr. Gould’s daughters and daughter-in-law tell a powerful story of seismic changes in women’s lives.

Described by Time magazine in 1932 as “plain, plump and not much concerned with ‘Society,’” Mr. Gould’s older daughter, Helen, lived through a period of significant change for women and became a powerhouse in the world of philanthropy.


“She studied law at New York University before the passage of suffrage. She championed women’s economic equality, helped finance the Spanish-American War and married for love at age 45,” the exhibition’s catalog says.

As the exhibition makes clear, her wardrobe was in step with the evolving life of a businesswoman who loved sports, built a bowling alley at Lyndhurst and traveled to the Middle East at a time when women never ventured beyond cultured European capitals.

The earliest piece on display is a traditional, voluminous and elaborately decorated purple silk dress from 1885 by the American seamstress M. A. Connelly. Providing contrast is a sleekly tailored travel outfit from 1912, with clean lines, a chic simplicity and even a contemporary feel.


Edith Kingdon Gould, the wife of Jay Gould’s eldest son, George, and a former actress, pursued a more traditional path with fashion. She patronized the House of Worth, preferred French couturier to American socialites and favored designs that accented her voluptuous figure. She pushed back by employing fashion and public image as weapons, helping the family compete with the Astors and others who had shunned Jay Gould.

Anna Gould was married to two French aristocrats. She divorced the first one, and following the death of the second, the Duke of Talleyrand, returned to the United States at age 64 as a refugee fleeing the Nazis.

She steals the show in “Defying Labels.”

“She displays a continuing independence in her lifelong fashion choices and refuses to give up a fashionable lifestyle despite divorce, dislocation, widowhood and old age,” the catalog says. “She embodies the modern female sensibility of dressing to please oneself.”


At Lyndhurst, Anna Gould sought to recreate her luxurious French lifestyle, buying American versions of gowns she had bought in Paris. Her outfits on display are spectacular — ranging from a super-chic sidesaddle riding outfit from Busvine of England to the Orientalist flapper dress by Agnès on loan from Palais Galliera, part of a suite that chronicles Gould’s life in Paris.

The exclamation mark is an evening gown by Maison Burano of New York from the late 1940s or early ’50s. With a tucked Basque waist, and a spray of flowers descending diagonally across its wide crinoline skirt, the long peach-colored dress is perfect for a girl feeling the first blush of womanhood. Anna Gould wore it in her 70s — without apology.

As terrific as the exhibition is, the star attraction is Lyndhurst, so ahead of its time that Mr. Zar refers to it as “the shock of the new.”

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Designed in 1838 by Alexander Jackson Davis, it was built for a former New York mayor, William Paulding. Around the time of the Civil War, Davis doubled the mansion’s size for the second owner, the merchant George Merritt, who renamed it Lyndenhurst for the linden trees on the property.

Seven years after Merritt’s death, Jay Gould bought the estate in 1880 as a summer home just as he was rising to the height of his power, controlling Western Union Telegraph, the New York Elevated Railway and the Union Pacific Railroad. (He changed the name to Lyndhurst.)


“Jay Gould could get to Wall Street in 45 minutes on his yacht. This is why he was here,” Mr. Zar explained. “He came home every night.”

Each of the mansion’s rooms is impressive, and the most dramatic is the three-story art gallery. “At the beginning of the Gilded Age, this is what wealth looked like,” Mr. Zar said. The collection includes such brand-name artists as Gustave Courbet, Jean-Baptiste-Camille Corot, Theodore Rousseau, Charles Daubigny and Jean-Léon Gérôme.

Helen Gould took over Lyndhurst after her father’s death in 1892, and after she died in 1938, Anna Gould oversaw the estate until her death in 1961, when Lyndhurst went to the National Trust for Historic Preservation.

“Lyndhurst had been languishing for a good decade,” before his arrival approximately three and a half years ago, Mr. Zar said. Since then, roughly $2.1 million has been spent on restoration efforts.


One-hour guided tours of the Lyndhurst mansion are offered Fridays through Mondays, and a special Upstairs/Downstairs tour is available through Sept. 25.

In addition to visiting all of the rooms in the mansion, the tour takes visitors up the 79 steps to the observatory of the newly restored Merritt Tower — with a great view of Manhattan and the Hudson River — and down 99 steps to the butler’s suite, kitchen and more. Next year, the restored bowling alley will also be to open to tours.

The grounds are as important as interiors at Lyndhurst, which in 2015 received a $500,000 state matching grant to help revitalize the lower landscape between the mansion and the Hudson River. The other $500,000 is in hand, and the project is poised to begin.


To show off the already gorgeous estate, a tour of the grounds will be offered from Sept. 4 to Sept. 25. In addition to 16 structures, including a Lord & Burnham steel-framed greenhouse, the property features an award-winning rose garden, a fern garden, a rock garden and specimen trees.

“Defying Labels” may be viewed as part of Lyndhurst tours or separately.

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How Fashion Is Framing Olympic Athletes for Rio 2016

“Fashion doesn’t exist in a vacuum,” says British Vogue’s deputy editor Emily Sheffield. “It’s a part of everyday conversation [so] Vogue has always focused on a wide variety of personalities: performers, writers, artists, politicians — and sportsmen and women too.”


Called “Fighting Talk,” Sheffield’s recent feature of British female champion boxer Nicola Adams is just one of the many examples of glossy magazines around the world giving Olympic athletes a spotlight in recent months. In the run-up to the 2016 Summer Olympic Games, kicking off in Rio de Janeiro this weekend, publications from the Chinese and Swedish editions of Elle to the Brazilian and Australian editions of Vogue have showcased an international constellation of top athletes , through a variety of narratives.

Whether portrayed as heroines who have beat the odds, gladiatorial icons decked out in on-trend activewear brands or muscular heartthrobs posing with slinky fashion models, these editorials are a testament to the increasingly interconnected nature of sports and fashion. According to Mike Christensen, managing editor of GQ Australia, they are also a good way to boost engagement and the publisher’s bottom line. “Olympians show the kind of dedication and raw talent that inspires readers,” he says.

These editorials are a testament to the increasingly interconnected nature of sports and fashion.

While Olympians like Serena Williams, Usain Bolt and Jessica Ennis-Hill are already household names, a new generation of social media savvy athletes are being tapped as valuable marketing tools for lifestyle and sporting brands, indicating an industry-wide shift towards authentic spokespeople with more than just good looks.


It comes at a time when athleisure is dominating casualwear; the fashion industry is increasingly hybridising with health and fitness; and fashion’s ideal female body type is being redefined as the more toned, svelte physique of sporty models like Karlie Kloss . When done well, fashion magazines have the potential to capture the resilience of athletic achievement and marry it with powerful imagery of equally ambitious sartorial prowess.

Yet the fashion media is often criticised for its tendency to fetishise or trivialise topics outside its orbit — so how did global fashion publishers fare in their portrayal of the world’s most extraordinary athletes?

Unlike the predictable, one-dimensional ways that fashion publications have featured athletes in the past — such as ill-fitting fashion make-overs — several editorials this year framed Olympic athletes in inspiring, biographical terms alongside strikingly stylish imagery. Here are some of the spotlights that stood out.

British Vogue


In their August issue, British Vogue profiles homegrown boxer Nicola Adams, who is breaking new ground in the boxing world, sweeping gold medals at inaugural female boxing events such as the Commonwealth Games and striving to be the first British boxer — male or female — to take home a double Olympic gold. Her uplifting story, of defying odds as a bisexual female in a male-dominated sport, is reflected in Matthew Brookes’ sleek yet pensive portrait of Adams sitting on the edge of the ring. A departure from her appearance in Marks and Spencer’s 2014 “Leading Ladies” campaign shot by Annie Leibovitz, Adams’ Vogue feature tells the sports icon’s story for what it is.

Harper’s Bazaar Spain


Editor-in-chief Eugenia de la Torriente cites readers’ demands to include women of courage, strength and hard work as part of her motivation to feature three women from the Spanish delegation in different stages of their sporting careers. Miriam Blasco, a retired judo player who won a gold medal at the 1992 Barcelona games, Gemma Mengual, a synchronized swimmer, who returns to compete for in her fourth Olympic games at Rio after a 2012 hiatus, and first-time Olympic gymnast Carolina Rodríguez grace the pages of Harper’s Bazaar Spain’s July issue in dynamic stills and stylish yet functional attire. “We were looking to portray their poise and beauty, but we also wanted to show the force and determination that have made them outstanding champions in their disciplines,” de la Torriente explains. “And, for us, it makes a lot of sense to feature sports icons in the magazine right now given the current athletic trend [in fashion].”

GQ Australia


“Being the sports fanatics that Australians are, it’s in the magazine’s interests to bridge any boundaries between sport and fashion,” says GQ Australia’s managing editor, Mike Christensen. With that in the mind, the magazine’s August issue featured swimmer Cameron McEvoy, sprinter Josh Clarke and wheelchair tennis player Dylan Alcott — three Australian athletes poised for gold at the 2016 Rio Olympics and Paralympics. The piece is sure to be well-received, given Christensen’s claim that over 50 percent of Australian men over 18 — GQ’s target audience — consume or participate in sport. “Agencies, brands and sponsors now see top athletes as a valuable commodity, and dare I say it, unlike many actors and celebrities, they possess genuine, unrivalled talent… That’s why brands are so keen to endorse them and be part of Olympics,” he adds.

Elle China


Elle China flew the Chinese flag high by featuring six of China’s youngest Olympic icons in their August issue. The athletes — most of them record-holders or world leaders in their sport — are dressed in Team China attire styled with jackets and accessories and reflect a broad cross-section of disciplines, from weightlifting to equestrian. The special report also features interviews with each Olympian. Deputy editorial editor Roth Lai explained the publication’s commitment to representing a sporty lifestyle alongside fashion through the Elle website’s new vertical, ELLEFit. “It helps to elevate their image and it also helps to promote them to younger readers,” Lai says of the feature Olympians, particularly those with existing fan bases like Alex Hua Tian and Su Bingtian.

Harper’s Bazaar UK


In a feature for Harper’s Bazaar UK, photographer Harry Cory Wright highlights the beauty of the meticulous and precise movements of 10 of Great Britain’s finest female athletes. The dynamic series is accompanied by the athletes’ recollections of previous Olympic experiences and sporting achievements, painting an emotional portrait of life as a world-class athlete. Dressage rider Charlotte Dujardin poses stoically atop her horse Valegro, and credits her four-legged companion for bringing her this far. Slalom canoeist Fiona Pennie is shot from above, navigating a frothing white river, while diver Tonia Couch is captured during the different stages of her artful descent. “It’s important to Bazaar to reflect the many different roles that women fulfil in contemporary society — athletes included,” says editor-in-chief Justine Picardie. “We have never been confined to a narrow view of what constitutes female beauty, accomplishment or achievement.”

Elle Italy

ELLE_Italy-500x333 One of several Olympic-themed features in Elle Italy’s summer issues is a roundup of the sexiest men competing in the Olympics this year. Tennis, football and rugby players — hailing mostly from European countries — take centre stage in a four-page collage in the July issue. The action shots of the men at their peak performance are hardly of an editorial quality; instead seemingly presented as eye-candy. Senior features editor Luisa Simonetto explained her motivation differently, claiming handsome athletes make all sports look more appealing. She added that the magazine wanted to highlight the increasingly intertwined relationship between athletes and fashion in the context of advertising campaigns, where sportsmen are sometimes used as models and spokespeople.

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Teen Vogue


Known for spotlighting young, lesser-known women across different walks of life, Teen Vogue shot two covers for their August issue, featuring gymnasts Gabby Douglas and Simone Biles. Inspirational narratives of Douglas’ childhood hardships and homelessness are supplemented by online content including video interviews with the athletes, each in Nike attire — perhaps a nod to Douglas and Biles’ sponsorship deals with the brand. The feature delves into both the personal and professional lives of these young women of colour. Even in the Olympic off-season, Teen Vogue regularly includes female athletes as role models for their younger demographic, both in a fashion context and otherwise. Olympic fencer Nzingha Prescod was recently featured on the magazine’s website alongside emerging models and indie artists in a style round-up.

Elle USA


In one of the season’s most comprehensive roundups, Elle USA published a patriotic spread featuring a track and field Paralympic sportswoman, the first hijab-wearing Muslim woman to qualify for the Olympic games, and 18 other Team USA athletes. Shot mid-action against clean backgrounds, the teams, pairs and individual athletes were dressed in an artful mix of performance wear and designer pieces — looks honoured each athlete’s personal style while working in their gear, explained editor-in-chief Robbie Myers . Synchronised swimming duo Mariya Koroleva and Anita Alvarez donned matching Max Mara sequin silk tops, while gymnast Danell Leyva sported a Kenzo jacket and his own competition pants. The inclusive nature of such features, said Myers, celebrates how the Olympics brings together athletes and supporters from countries across the world. “We didn’t want to change them, make them over or ask them to dress in something that they wouldn’t feel comfortable in,” said Myers.

Vogue Brasil


“A lot of fashion brands are responsible for the design of the official Olympic team of their countries, such as Lacoste for France, Stella McCartney for UK and Ralph Lauren for the US. Hermès, for example, is the official sponsor of the Brazilian equestrian team, and we did a feature with those athletes both in the July issue of Vogue and GQ,” says Daniela Falcão , editorial director of Edições Globo Condé Nast. In order to reflect the growing anticipation of the country’s role as the host of this year’s Olympic games, the Brazilian edition of Vogue released two covers featuring athletes and models posing together. The sophisticated imagery is a departure from the conventional combination of fashion and athletics, trading in athleisure for refined, posed group shots. Importantly, Falcão said, profiling Olympic athletes helps counter prejudices that fashion titles are superficial and ignore national affairs. “It reinforces that we are connected to what is going on in the country,” she added.

Vogue Australia


Vogue Australia put reporting in the hands of the woman who knows Team Australia better than any journalist; chef de mission, Kitty Chiller. Chiller authored a motivational — albeit subjective — essay of an insider’s take on the national Olympics team, illustrating the prowess of Team Australia’s female athletes. The feature took its title from the Olympic motto “Faster, Higher, Stronger.” “We photographed the athletes in neutral, as we didn’t want the garments to distract from the extraordinary physical form of these women,” said deputy editor Sophie Tedmanson. In addition to the print feature, Vogue Australia has broadened the scope of its Olympic coverage through digital content, with an online countdown to the Games that notably includes footage of a Vogue staff member going on a run with Olympic marathoner Milly Clark.

Elle Sweden


Elle Sweden’s feature of Olympic swimmer and H&M ambassador Sarah Sjöström examines the commercial bent of the athlete’s sporting success. A red-carpet photograph of her and Sjöström boyfriend depicts her as a style icon, with an accompanying interview about her diet, sartorial preferences and life outside the Olympics. The accompanying article, “Dress Like an Olympian,” explores the various national designer collaborations lined up for the Olympics. “Sports is an exciting fashion field under development, and is increasingly being mixed into our everyday clothing and life,” said Elle Sweden content manager Katarina Matsson. “The Olympic opening ceremony has become a catwalk with millions of viewers.” Matsson also justified Elle’s choice of Sjöström as Sweden’s biggest hope for a gold in Rio and her involvement in the design process of H&M’s Olympics collection.