Entrepreneurship: A Real-World Approach


A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now–expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

Additional information


Paperback: 375 pages
Publisher: Planning Shop; 7.1.2012 edition (July 31, 2012)
Language: English
ISBN-10: 1933895268
ISBN-13: 978-1933895260
Product Dimensions: 8.3 x 1.3 x 9.7 inches


Rhonda Abrams, entrepreneur, author, and nationally syndicated columnist is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda's column for "USA Today," "Strategies," is the most widely distributed column on small business and entrepreneurship in the United States. She has written more than a dozen other books on entrepreneurship, including the best-selling "Successful Business Plan: Secrets & Strategies," and her books have sold more than a million copies. Rhonda was educated at UCLA and Harvard University.