ENTREPRENEURSHIP: The Art, Science, and Process for Success


Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The˜Art˜of turning an entrepreneurial venture into a success; The˜Science˜of practice as the heart of starting and running a successful entrepreneurial venture; The˜Process˜that tie these two areas together into a coherent and organized business; With its adaptive learning tools, students learn the˜art, science,˜and˜process˜of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.

Additional information


Paperback: 352 pages
Publisher: McGraw-Hill Education; 2 edition (February 9, 2015)
Language: English
ISBN-10: 0078023181
ISBN-13: 978-0078023187
Product Dimensions: 8.5 x 1.2 x 11 inches


Dr. Charles E. Bamford is the Dennis Thompson Chair of Entrepreneurial Leadership at Queens University of Charlotte. He earned his B.S. degree at the University of Virginia, an M.B.A. at Virginia Tech, and a Ph.D. in Strategy and Entrepreneurship at the University of Tennessee. During a twelve-year span prior to pursuing his Ph.D., he held positions managing Business Analysis (Mergers and Acquisitions, Dispositions, and Small Business Consulting) for Dominion Bankshares Corporation (now Wells Fargo Corporation). His business career also included stints as Director of Corporate Training, Systems Analyst, COBOL programmer, and full-time instructor at Virginia Western Community College in the early 1980s. Dr. Bamford has taught courses in Strategic Management and Entrepreneurship at the undergraduate, graduate, and executive levels at universities in Scotland, Hungary, and the Czech Republic. Prior to joining Queens University, he held positions as an Associate Professor at Texas Christian University and at the University of Richmond. Dr. Bamford has won 14 teaching excellence awards during his career, including six Executive MBA Teacher of the Year Awards, and is a Noble Foundation Fellow in Teaching Excellence. In addition to authoring a best-selling business textbook, Dr. Bamford has published research in the Strategic Management Journal, Journal of Business Venturing, Entrepreneurship Theory & Practice, Journal of Business Research, Journal of Business Strategies, Journal of Technology Transfer, and Journal of Small Business Management.